

Copyright © 2010, David Green & Co. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The wine industry has taken its licks over the last few years and frankly, the survivor list is short, especially for small wineries. Most small to medium vintners had little understanding of how to stem the tide of eroding sales much less position their businesses for the long term.
Enter David Green & Co., a strategic consulting firm to the wine industry that helps clients rejuvenate their brands and position their businesses for long term growth and prosperity. Serving the exclusive Napa Valley region, the demand for the company’s services has been strong; the perfect time to rebrand the company and the services they offer to their exclusive clientele.
“Our new identity must be modern, refined, elegant and simple,” said David Green, owner of the company. The result was a new brand identity and collateral that blends all the company’s brand attributes into a more professional, credible, and enduring look and feel.