GenNx360 Capital Partners
Brand Program
www.gennx360.com
Copyright © 2010, GenNx360 Capital Partners. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
New ideas for new companies are often born from basic beliefs — integrity, discipline, transparency, and trust. So when a group of former GE executives decided to launch a new private equity firm; we were, at best, very skeptical. But we also knew their story was unique and promising, having worked with the founders when they were front-line operating executives at GE leading and transforming diverse industrial businesses and generating billions in operating profits.
Our challenge was to position this new kind of private equity firm in an industry plagued with distrust, shattered by an economic downfall that left few standing. We started to write their story working from the building blocks of those basic beliefs. And soon the story of GenNx360 emerged.
Using the firm’s existing identity, we recently launched their new web site and corporate brochure. The work features a basic black and white palette and uses a non-traditional photography style and a distinct editorial voice.
Credits:
- Writer: Colin Goedecke
Other Branding Programs:
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Copyright 2009-2010, Arkadia & Co., LLC.
