Sagatiba

Copyright © 2010, Sagatiba. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Our friends at Sagatiba knew of our work with Dewar’s and invited us to come up with a few ideas for a new direction for their brand. Scotch is one thing. Brazilian rum is quite another. This spirit contender faces stiff competition within the rum category as well as with associated spirits like vodka.

If you came to Arkadia’s opening party, you may have sampled some of Sagatiba’s finest Vela or Dura brands. Who knew you were part of an informal market research study? And with our findings, off we went to infuse some new energy into a brand ready to appeal to 20 to 30-somethings thirsty for an authentic taste of rum.

We continue to collaborate with Sagatiba and look forward to sampling more caçhacas to validate our findings.

Other Identities:

• David Green & Co.
• Homeschool Records
• Maura McEvoy Photography
• More North Gallery & Store

Other Packaging projects:

• Sterling Sound