Apollo Theater Foundation

10 Minute Documentary Short


Copyright © 2007, Apollo Theater Foundation. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Produced for Apollo Theater Foundation while employed at VSA Partners, Inc.

Few symbols of New York are as iconic as the world famous Apollo Theater. Every year the Apollo, a nonprofit organization, holds its Spring Benefit; its primary fundraising event. Entertainers are honored and audiences are given a night filled with classic Apollo entertainment.

Immersing ourselves in the history of the Apollo Theater, we created three videos. The first honored the legacy and future of the Apollo. The second was a tribute to the late, great James Brown. The third was a tribute to Kyra Sedgwick and Kevin Bacon. We produced, directed, and edited the videos which included interviews with the late Honorable Percy Sutton, Dr. Henry Louis Gates, Jr., Dick Parsons (Chairman of the Apollo Theater Foundation and former Chairman of CitiGroup), Jonelle Procope (President and CEO of the Apollo Theater Foundation), and a host of other celebrities.