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Homeschool Records

Branding Program

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Copyright © 2007, Homeschool Records. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Homeschool Records is a joint venture between John Legend and Atlantic Records. Through this label, John hopes to sign uniquely talented musicans, and shepard them through the process of becoming music industry success stories.The first artist signed to Homeschool was Estelle, now a Grammy-nominated superstar.

We wondered, how young John, (also homeschooled), might have first experienced music. The idea of wooden spoons hitting a pan came to mind and seemed perfect. The action is a simple foundation from which early musicianship begins, and communicates an independent, personal expression. Couple that with hand-drawn typography, and you end up with a mark that has an individual voice all it’s own.

The branding program included: identity, stationery, advertising, merchandise and print and digital collateral.