Copyright © 2006, New York Aquarium. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Produced for New York Aquarium while employed at VSA Partners, Inc.
What better place to send a message about who you are than on the boardwalk of NYC’s famed Coney Island? That’s exactly what the New York Aquarium wanted to do. And nothing says Coney Island better than a gigantic undersea mural smack dab in the middle of the boardwalk.
Every detail was hand drawn after extensive research on the history of Coney Island and life under water (ok, ok, so we stared at our fish tank for a while). The project was part of Goldman Sachs’ Community Teamworks program. Goldman helped implement the mural with over 100 volunteers. The result? A can’t miss, bold, fun, family-friendly invitation to visit the New York Aquarium and experience Coney Island’s resurgence first-hand.
Special thanks to the good people at Colossal Media for their help in organizing and finishing the work.