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Our friends at Sagatiba knew of our work with Dewar’s and invited us to come up with a few ideas for a new direction for their brand. Scotch is one thing. Brazilian rum is quite another. This spirit contender faced stiff competition within the rum category as well as with associated spirits like vodka.
If you came to Arkadia’s opening party, you may have sampled some of Sagatiba’s finest Vela or Dura brands. Who knew you were part of an informal market research study?