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Sterling Sound

Identity & Gold Master Packaging

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Copyright © 2007, Sterling Sound. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Produced for Sterling Sound while employed at VSA Partners, Inc.

The music industry knows Sterling Sound as the leader of defining and redefining the art of sound mastering to CD (and vinyl). When your client list includes James Taylor, Rihanna, Cold Play, Madonna, and Beyoncé, to name a few, then it’s no surprise musicians know where to go to get the best that sound mastering has to offer.

Sterling Sound was ahead of the pack but lacked a visual identity and packaging system to reinforce who they were. Our challenge was to help the company realize a new brand system that included updating their identity and developing a packaging system that would showcase their work for new and prospective clients.

The new identity is simple and timeless. The packaging for newly mastered CDs as well as demos of their work complemented the excellence in quality and service that every musician receives when working with Sterling Sound.