Our passion for the power and relevance of technology fit perfectly when we partnered with Techonomy, a media company devoted to the centrality of technology to business and social progress and the urgency of embracing the rapid pace of change brought by it.
Arkadia worked closely with David Kirkpatrick, author of The Facebook Effect and Techonomy’s founder, to create a body of work that included brand identity, web site, video, and conference materials.
The identity supports Techonomy’s basic position as a company at the intersection of technology and economy (T+E). As a symbol, the TE logo is distinct, simple, and flexible and quickly transcended its basic function as a logo element.
As part of the long-term relationship, we designed the look and feel of Techonomy’s annual conference in November 2011. TE11, as we named it, focused on Revolutions in Progress and the growing mismatch between the desires and capabilities of technology-empowered individuals and
TE Conference Website
the habits and practices of the organizations that serve them. Our design reinforced the message in an intimate setting where people would be sharing ideas, making connections, and learning about new opportunities.
From idea to concept to delivery, Arkadia conceived and ultimately produced a range of materials — stage design, mobile conference app, conference program, and environmental graphics. After TE11 ended, Arkadia followed up with a compendium booklet for participants. A fitting end to a hugely successful event.
Copyright © 2011-2012, Techonomy Media, Inc. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.