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Homeschool

 

John Legend / Homeschool Records

Brand Identity and Business Papers
HomesSchool Records is a joint venture between John Legend and Atlantic Records. Through his label, John hopes to sign uniquely talented musicians, and sheperd them through the process of becoming music industry success stories. The first artist signed to HomeSchool was Estelle, now a Grammy-nominated superstar.

Brand Identity - Silkscreen color studies

Brand Identity - Silkscreen color studies

 
 

John Legend was homeschooled as a boy, so we naturally gravitated toward a mark that expressed the energy and expressiveness of childhood musicality.

Animated Logo

Animated Logo

 
Identity

Identity

 
Business Cards

Business Cards

Posters

Posters