John Legend / HomeSchool Records
Brand Identity and Business Papers
HomeSchool Records is a joint venture between John Legend and Atlantic Records. Through his label, John hopes to sign uniquely talented musicians, and sheperd them through the process of becoming music industry success stories. The first artist signed to HomeSchool was Estelle, now a Grammy-nominated celebrity.
Brand Identity - Silkscreen color studies
John Legend was homeschooled as a boy, so we naturally gravitated toward a mark that conveyed the energy and expressiveness of his childhood musicality.
Animated Logo
Identity
Business Cards
Posters